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đź“ŤNational Road Safety Conference, Wyboston Lakes, Bedfordshire UK | 4-5 November 2025 Virtuocity, represented by Programme Manager Pete Woodthorpe, Simulator Developer Hsuan Chao, Prof Samantha Jamson, Assoc. Prof. Dr. Ruth Madigan and Senior Research Fellow Dr Ibrahim Ozturk exhibited and presented at the Road Safety GB organised National Road Safety Conference in Bedfordshire earlier in...
📍 ICTCT Conference – Berlin | 23–24 October 2025 We’re pleased to share that Yuwei Wang and Dr İbrahim Öztürk attended the 37th Annual Conference of the International Cooperation on Theories and Concepts in Traffic Safety (ICTCT), co-organised with the German Aerospace Centre (DLR).  Yuwei presented initial findings from her first doctoral study, titled: “Promoting safe and efficient pedestrian crossing...
The Road Safety on Five Continents (RS5C) conference, held from 3–5 September 2025, was a resounding success, bringing together a vibrant community of researchers, policymakers, and industry professionals from around the world. Co-organised with the Swedish National Road and Transport Research Institute (VTI), the event welcomed 218 delegates from 37 countries, all united by a...
Virtuocity and our Group Lead, Prof Natasha Merat OBE were featured on a new Channel 4 documentary broadcast earlier this month. “Pile Up – The World’s Biggest Crash Test is the most ambitious experiment of its kind. Produced by Blink Films for Channel 4, unwitting members of the public join a high-speed pile-up as auto experts investigate car...
We're thrilled to share with you that our Academic lead, Prof Natasha Merat has been named an Officer of the Order of the British Empire (OBE) for services to future transport systems in the King's Birthday Honours list this week. Professor Merat is an experimental psychologist who seeks to understand how road users interact with...
We were privileged to host Wes Streeting, Secretary of State for Health and Social Care at Virtuocity on Thursday 5th June. During the visit to the University of Leeds the MP announced a new digital hub in Leeds city centre, being launched by the Government agency the Medicines and Healthcare products Regulatory Agency (MHRA). Pete...
2024 marks 30 years since the installation of the first Driving Simulator at the University of Leeds, facilitating three decades of groundbreaking research on human-in-the-loop simulator studies investigating road user behaviour, in a bid to improve road safety.  To mark the occasion, current and past members of the Human Factors and Safety group at the...
We're delighted to have successfully deployed an update to one of our static simulators to allow for a more detailed and adaptable set-up for studies that do not require the full immersion and motion of our 8 degree of freedom Driving Simulator. Our developer team have added independent HD-quality rear view and wing mirrors, and a...
Virtuocity was recently the subject of a case study on the main University of Leeds website ahead of hosting delegates from the Times Higher Education Digital Universities UK conference. We hosted over 50 Delegates across the week who got to experience our facilities first hand and ask us about how our research impacts the world...
Dr. Tyron Louw gave a talk entitled, "Let's not forget the WHY of driverless cars", at SHIFT Automotive 2019, in Berlin, Germany. In his talk, Dr. Louw presented research conducted by members of the Human Factors and Safety group using the University of Leeds Driving Simulator, to make a case for considering the human element...